About Giving Forward & GoodPics

IMPACT: You won't make an impact with a Water Bottle or Stress Toy. Build your brand and that of your event attendees with professional "charity" headshots for attendees.

Giving Forward is a nonprofit (501c3) focused on alternative methods of nonprofit fundraising, empowering other nonprofits, their business supporters, and individuals to use our platforms to generate revenue for nonprofits of all sizes. The platform was invented by Giving Forward Founder Kevin Lee with the assistance and guidance of the first professional photographer providing services, Yana Perchikova.

GoodPics is based on a simple premise:

  • People Love Headshots -- Value Them Highly.
  • Businesses Love Delighting Customers/Prospects... with Headshots!
  • Whether you are an
    • Event Producer looking to sell more space and  provide a "green" high value giveaway.
    • Nonprofit: Looking to use GoodPics for your own event or others
    • A business (Sponsor at event or as an event producer); looking to deliver a great event to prospects and customers while also boosting internal morale. MAKE IT BETTER! Offer to match donations to the selected cause (which the sponsor picks). 
    • Event Planner: looking to add social impact to a high impact digital giveaway
  • Good Pics is for you.

GoodPics has the following TURNKEY elements, we handle it all as a nonprofit:

  1. GoodPics Photographers: we have a network of vetted professionals. We take care of everything through these partnerships.
  2. A Sponsor (possibly you): The sponsor covers the fixed cost of the photographer and an additional platform fee to Giving Forward, a 501c3 which built GoodPics. Sponsor also selects between one and four nonprofits to receive 70% of the donations. (if the platform fee is sufficient, we can make it 100% of net donation revenue) Matching is also a fun way to get donations higher.
  3. A Venue: This can be a Business Conference, Store, Mall, Sporting Event, Retailer, Fundraiser/Gala, Corporate Office, etc.
  4. The Platform: GoodPics facilitates the pickup emails to recipients, the opportunity to select and donate to a nonprofit cause. Cost for the GoodPics platform is $1450 for a setup & fulfillment fee. For nonprofits running events or sponsors willing to match donations this fee may be reduced or waived.
  5. Nonprofit(s): The sponsor (possibly you) has the option of designating between one and four nonprofits to receive 70% of optional donations. Giving Forward retains the other 30% for operations (for select deployments, we will consider a flat platform fee instead and pass 100% of net donation revenue to other nonprofits).

Often the sponsor or the nonprofit is the venue (event location, mall, store, thrift shop, gala)

Sometimes the venue is a business office conference room (or lobby) and the business executives take advantage of the first hour or two of the professional photographer to take headshots and internal marketing pictures. Then the event becomes a charity headshot event.

Contact kevin@givingforward.org to discuss adding Charity Headshots to your event.